Analytics and AMP – How to Track ALL THE THINGS
Shifting to AMP requires careful analytics consideration. This talk will review how to setup a analytics and development plan to ensure your KPI’s are correctly tracked when migrating to AMP: 1) Review of the ClientID API to ensure your users are being tracked correctly when coming from Google Search and other sources, 2) Setting up your conversion metrics such as clicks, calls, and custom variables, and 3) Conversion and tracking testing and deployment.
Watch the rest of the session videos here: https://goo.gl/fhMGBr
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Read about the event and look over the schedule on the event website here: https://goo.gl/RjVsFN