Blogging takes time, energy, and money. So how do you know if your efforts are working?
You’ve heard me say it time and time again. You need a blog, and you need to do content marketing. You need to make your blog so popular you rank everywhere in Google. But you know what? It takes time, energy and money to do all of that blogging. Is it worth it? Hey, everyone, I’m Neil Patel, and today I’m talking about how you can measure the ROI of your content marketing.
0:47 How To Measure The ROI Of Your Content Marketing Tip #1
The first thing you need to do is set up Google Analytics. You don’t want just to set up Google Analytics where you’re tracking all the visits. But you want to set up goal tracking in Google Analytics. Once you see hey we’re getting all these sales and leads, you can look at where people are coming from. If you’re generating a hundred sales a month or a thousand, whatever the number is, but you find 50% of them first find your blog through content marketing or some blog post, that tells you that hey, content marketing is working. And you can put a number to it. And then from there, you can figure out if it’s worth it, or you should be doing more of it or less of it.
1:30 How To Measure The ROI Of Your Content Marketing Tip #2
The second thing that you need to be looking at when it comes to the ROI of content marketing is how well your paid advertising is converting. A lot of your paid advertising sales will come from re-marketing. You need to look at the first entry point of where people are first coming from because in many cases you’re going to re-market to them, and you’re going to show them banner ads as they browse the web, relate to your products, relate to your services. And you want to make sure you’re putting some attribution to content marketing. So let’s say you’re getting 500 sales from re-marketing. You know 50% of your traffic is coming from the blog. You know there’s a good chance that a significant portion of your re-marketing sales is also coming from your blog. So you want to attribute some of those sales to your content marketing. So make sure you’re looking at your re-marketing numbers, how many sales it’s generating and what portion of those visitors are from the blog as well.
2:24 How To Measure The ROI Of Your Content Marketing Tip #3
The third thing you want to end up tracking to figure out the ROI of your content marketing is brand mentions. Look at Twitter. How many retweets are you getting? Look at Facebook. How many mentions, social shares are you getting? Look at LinkedIn. Are people talking about you at conferences within your industry? There’s a lot of value that goes into building a brand. And if your brand is growing and you’re seeing it, then that shows that the content marketing is helping.
3:52 How To Measure The ROI Of Your Content Marketing Tip #4
The last tip I have for you is to collect emails from your blog posts. See, someone goes to your blog. They read it. They’re there for the education, the information. If you’re trying to get, them to convert into a sale right away, probably not going to happen. You need to build up that trust. To build up that trust, you have to collect emails.
So that you can use tools like hellobar.com. Collect emails through content upgrades, pop-ups, sliders, the possibilities are endless. Hellobar’s free as well. And through Hellobar once you collect the emails, you can start dripping people and engaging with them over time getting to know them. Building up that trust. And then after a week or two, you can sell them on your products or services. By doing that what you’ll find is you’ll generate more sales. And over time that’ll give you a much better ROI from your content marketing because you’ll also start getting more direct sales.
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