Lesson 7: Focus keywords and the Yoast SEO plugin – SEO for beginners training

Lesson 7:  Focus keywords and the Yoast SEO plugin – SEO for beginners training

This video is part of the free SEO for beginners training course by Yoast Academy. Find the complete training at https://yoa.st/3kl In the SEO for beginners training course, we explain the very basics of SEO. The training features videos, reading materials and quizzes to help you practise actual SEO skills. You’ll receive an official certificate and discounts to our other training courses after completion.

Yoast SEO it has its own input field for focus keywords. The plugin evaluates the page’s content and provides feedback on how to improve the content for that focus keyword. The plugin offers feedback on several aspects, including whether you use the focus keyword often enough (but not too often) throughout your text, and whether you use it in enough of your subheadings. In addition, it tells you whether you’ve used this keyword before. The feedback is provided in a structured way. It’s divided into problems (red bullets), improvements (orange bullets), good things (green bullets), and considerations (grey bullets). Please note that you don’t need a green bullet for everything to get an overall green bullet. The main goal will be to get a green bullet for most things, at least until the green bullet on the tab turns green. To get a green bullet for everything will be nearly impossible, and you have to keep in mind that green bullets don’t equal a great text. Moreover, if you base your text too much on the bullets feedback, your text may actually even be worse than it may have been otherwise.

Yoast Academy is the online learning platform for SEO by the makers of the biggest SEO plugin for WordPress: Yoast SEO. Our online SEO training courses teach you vital SEO skills you can apply at once. We have training courses on keyword research, SEO copywriting, technical SEO, structured data, site structure, our own Yoast SEO for WordPress plugin, and more. They are developed by world class SEOs and education experts trusted by the world’s biggest brands. Whether you’re a blogger, developer, online marketeer, or own a business, big or small: we believe in SEO for everyone. #YoastAcademy #YoastSEO #SEOforBeginners

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