Should I Index or Noindex Category and Tag Pages? SEO Tips For Photographers

Should I Index or Noindex Category and Tag Pages? SEO Tips For Photographers

A common question I received is” Should I Index or Noindex Category and Tag Pages?” In most cases, we recommend noindexing category and tag pages. This is primarily due to on managing in proper management of these pages. However, if you do them correctly they can bring a high amount of search engine optimization (SEO) value. If you use them incorrectly it can hurt your SEO.

In this video will cover the improper use of categories and tags, the benefits of using categories and tags, and how to properly use categories and tags to help structure your blog.

Category and Tag Pages – Bad

Often unmanaged and out of control
-No meta
-No unique content
-No structure
-1 post with multiple tags or categories
-Tag or category with only one post
-Un-designed
-No Intention
-No keyword research
-Sub categories or tags
-Poor user experience
-Pagination issues

Benefits of Category and Tag Pages

-Can be more competitive than a single post
-Can mitigate competitiveness between two similar post
-Expand your keyword count
-Improves Google’s perception of site structure

Category and Tag Pages – Good
Properties of a Good Category and/or Tag Page
-Add unique and appropriate meta
-Add unique “intro” content (300-500+ words; depends on competitiveness)
-“Intro” content links to appropriate articles within the category or tag
-Proper page structure to appeal to search engines and readers
-Each tag or category MUST contain at least two posts
-Match site’s design aesthetic
-Has an intended target keyword(s)
-Optional: Use of sub-categories or tags

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