Stalk Your Competitors with Competitive Search Intent | Hero Conference 2019 Takeaways

Stalk Your Competitors with Competitive Search Intent | Hero Conference 2019 Takeaways

How much of your strategy goes into stalking your competitors?

At Plattr, we stalk our client’s competitors without shame. Google alerts and social stalking aside, we zero in on what they’re focusing on, find all the missed opportunities with the most volume for us, and TAKE IT.

Here’s one takeaway that we’ve added to our stalker’s handbook.

How To Stalk Your Competitors Search Intent (Whether It’s What They Intended Or Not!)

Competitive analysis and research is so important so you can keep up, and stay ahead of the game (especially when it comes to SEO and showing up at the top of Google).

To do this you typically look at your competitors, the keyword’s they’re ranking for, and the topics they’re writing… right? But WHY? Because you want to know what they’re doing right, wrong, and everything in between.

But like yummy, carbo-loaded chocolate, there’s an extra layer.

How do we know they’re doing it right? Because Google’s Rank Brain considers them the best. That’s why they placed them at the top of page 1.

So we should NOT ask what our competitors are thinking, instead ask WHY is Google picking them?

Read more here:

#searchintent #competitiveresearch #marketingstrategy


It’s like this: we develop incredibly effective verticals with killer content, which drive a dedicated audience, whom we serve with unabashed dedication through direct response marketing. Collectively, we connect with an audience of several million readers, viewers, and buyers. Some companies know how to get traffic, but they don’t know how to monetize. On the flip side, companies who monetize aren’t getting organic traffic (or paying way too much for paid traffic!). We’ll get you where you want to be… And did we mention — It’ll all be DONE 100% for you!

It’s about time we talked about what you’re envisioning for your content and brand empire. For the same cost of one employee, we’ll build and manage the content, social, and email marketing that you’ve always wanted.

If you’ve come this far, let’s talk and your needs, and how we can take your brand from good, to great. From awesome, to blossom! From pretty good, to eff yeah! If you’re looking for a creative brand agency, a content developer, a marketing guru, an e-commerce master, a graphic designer, a video director, product developer, and email genius; find it all in one call.

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