WordPress Slug SEO For Better Search Engine Rankings | WP Learning Lab

WordPress Slug SEO For Better Search Engine Rankings | WP Learning Lab

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WordPress Slug SEO For Better Search Engine Rankings | WP Learning Lab

When it comes to on-page SEO there are only a handful of factors that matter. The WordPress Slug is one of the big ones.

The ‘slug’ is the part of the URL that you can edit for each post and page.

Note: You need to make sure you have your permalink settings set properly to create SEO-friendly slugs. If you need help with that check out this tutorial:


Now that you know you can edit the slug, what do you want to put in there for best SEO results? The answer is the main keyword for the page or post you’re creating.

If you don’t have a keyword picked out for your post or page do that first. If you need help check out this tutorial on basic SEO keyword research:


When you put the keyword into the WordPress slug make sure that it is right at the beginning. If there are multiple words in your keyword then separate the words with dashes.

Take this for example.

The title of your post is “Why The Best Superheroes Always Wear Red Underwear” and the keyword is Red Underwear.

WordPress will auto-generate a slug that looks like this:


There are two problems with this slug: (1) it’s too long and (2) the keyword is at the end.

For optimal SEO you want to make sure your slugs are under 50 characters if possible and that your keyword appears as close to the start of the slug as possible.

An optimal slug for this example post would be:


A common mistake people make is they try to make the the URL slug ‘make sense’. It’s very important that you post title makes sense, but not the slug. The slug just needs to highlight the main keyword for your post or page.

I hope this information helps you! If you have any questions leave a comment below or ping me @WPLearningLab on Twitter.


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